With most of the country under lockdown due to Covid-19, there is a heightened interest in online education.
Countless individuals and companies offer services to help you create an online course. Some create the course for you, while others will teach you how to.
Now here is the question…
Is creating an online course right for you?
You alone can make that determination. But here are five reasons why you may want to include an online course as part of your services.
#1 Leverage Your Knowledge
Frequently, first-time course creators struggle with deciding which part of their knowledge and experience would benefit others.
But there is no need for you to have this problem.
You are an expert in healthcare. You have valuable information to share. You could teach people things like how to eat better, improve sleep hygiene, lose weight, reduce stress levels … just to name a few.
When it comes to health, there is an endless supply of topics people want to learn more about. And while the information is second hand to you, it is not to everyone else.
Your education, knowledge, and experience put you in a unique position to share health information with people searching for it.
#2 Establishes Your Authority
When you share your knowledge via a course or a book, it establishes your authority. Instantly!
I know, it sounds silly, but people assign instant authority to publishers of all types of information: speakers, writers, politicians…
And it doesn’t matter if you create a course to give away for free or in exchange for payment.
A free course could be used to attract new patients, build an email list, or add content to your website.
Alternatively, you may want to create a paid course, which brings us to the next reason for creating an online course.
#3 An Additional Income Stream
If you decide to create an online course you will sell, you’re creating an additional stream of income for yourself.
Combined with your other services and products, you’re diversifying your revenue, thereby reducing reliance on any one source of income.
And while one course may not make much difference to your bottom line initially, it could lead to other things…
#4 Other Possibilities
As mentioned earlier, once you have published a course or a book, you are now the authority.
You could use your course as a springboard to branch into:
- Health coaching… start a health coaching business as a side hustle. You could offer to coach with individuals or get on zoom and conduct more general coaching sessions with groups. And you could always create additional courses for your audience.
- Speaking… speak to community organizations or start a speaking business as a side hustle. Organizations of all sizes need speakers for their meetings. If you enjoy educating via speaking, it presents a real opportunity for you, even though it will need to wait for Covid-19 to pass.
- Writing… use your expertise to branch into medical writing as a side hustle (or full time). Many companies look for writers with a medical background. If you enjoy writing, it might be something for you to explore.
The possibilities are virtually endless for you to leverage your education, knowledge, and experience, starting with a single online course.
#5 Start An Online Business
Your first online course could be the beginning of an online business teaching and sharing your knowledge with people.
As mentioned above, health-related information is in high demand. Everyone wants to live healthier and enjoy a better quality of life. You could create ebooks, video courses, audio courses, or conduct virtual classes.
Online platforms like Kajabi, Teachable, or Thinkific, have been designed explicitly for course creators.
But here’s a word of caution!
Online business, including course creation, doesn’t happen overnight. There are many moving parts, and for most people, there is a steep learning curve.
But of course, it’s doable, as long as you go into it with open eyes and realistic expectations.
There is a heightened interest in online education today.
Many look to online course creation as a way to leverage their knowledge, diversify income, and pursue other opportunities.
While online course creation comes with a learning curve and may not be for everyone, it may be worth exploring and considering.
Come back here next week to find out what it takes to put an online course together!
Interested in creating an online course or starting an online business? Leave your feedback or comment below and tell us…
By Johanna Hofmann, MBA, LAc; regular contributor to the NPBusiness blog and author of “Smart Business Planning for Clinicians.“