by sjw on January 18, 2012
Most health care providers who have a clinical practice, or any type of business where they rely on clients, will need to market in order to sustain and grow that practice and business. While knowing how to market is essential, it’s also just as valuable to know what you should not be doing when you are marketing. It goes without saying that that most common problem is just not marketing, but today let’s focus on the 5 of the most common marketing blunders I see health care providers make.
1. Religion and Politics: It’s often been said that religion and politics don’t mix with anything. I tend to agree. While we can all acknowledge that a persons faith does play a part in health, in most cases you are better off leaving these topics out of our marketing. When is it appropriate? If your business is specific to a certain group based on religion/faith, and these are the specific folks you are offering your services to, then feel free. Just be aware, that you’ll potentially lose patients that have other feelings. [click to continue…]
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by Barbara C. Phillips, NP on January 11, 2012
Like many health care providers, after years of schooling and continuing education, I have a fairly extensive reference library. So much so that I have been running out of space.
My question to all of you is this…what do you do with your outdated reference books? I’m almost embarrassed to say how far back some of this goes (though not as far as the Tabers I posted about earlier).
Do you just put the books in the recycle bin? Do you donate them (and to whom)? Do you past them off to your children who are following in your footsteps (though I venture to guess they need NEW reference material)? Maybe you turned your 1993 drug reference book into vintage art?
Share with all of us…what are you doing with your old reference books?
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by sjw on January 4, 2012
By: Johanna Hofmann, MBA, LAc
Nurse Practitioners and other health care providers are no different than other individuals who want to succeed in business and in life. True success in life comes in many flavors and certainly is not limited to money alone. However, money is used to measure business success and by default money is used to measure the success of the business owner.
With that in mind, what is it that sets truly successful business owners apart from the not so successful?
Is it that the successful were born with talents and gifts that others lack? There are scores of talented and truly gifted people, yet that alone does not translate into success of any kind.
Or perhaps it was good luck that got them to their success? Many people are blessed with all sorts of good luck. Good health, being born into a well to do family or growing up in a country, such as the USA, where education is available to all who want to get educated.
Yet not everybody takes advantage of the opportunities available to them. Nor do those that do necessarily become successful.
Or is it simply that hard work and the consistent execution of goals and plans led to their super success in business (and life)? Time and again it’s been shown that the super successful approach things different, they think different.
While there are many traits common to super successful people here are a few I think are of particular importance.
[click to continue…]
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by Barbara C. Phillips, NP on December 23, 2011
Every clinician, indeed every person (well almost), wishes to make a difference in the lives of others. As a Nurse and later as a Nurse Practitioner, I’ve always wanted to make a difference in the lives of my patients and their families. In the past 6 years or so, I’ve expanded my goal to include making a difference in the lives of fellow clinicians. [click to continue…]
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Most health care providers who have a clinical practice, or any type of business where they rely on clients, will need to market in order to sustain and grow that practice and business. While knowing how to market is essential, it’s also just as valuable to know what you should not be doing when you are marketing. It goes without saying that that most common problem is just not marketing, but today let’s focus on the 5 of the most common marketing blunders I see health care providers make.
