I received this email from an NP business “neighbor”. I currently have ads in the same book (though different county). We’ve not heard anything about this, however, our books come out in April. This step will have significant consequences for all of us.
(Published with permission)
I recently got a call from Dex Qwest yellow pages advertising department and they informed me that as of this fall, they are taking all non-physicians out of the Physicians and Surgeons section of the yellow pages.
We will be allowed simple line listings under this heading but no more boxed ads. Evidently there was a complaint from a physicianâ€™s office about NPâ€™s being able to advertise along with physicians.
They said we could have our big ads under the Nurses-Practitioners section. I think this is restraint of trade. I know I get a lot of new clients from the yellow pages (under the physician heading). I would like to register a formal complaint against this policy of DEX. I think they either need to allow NPâ€™s and midwives to advertise under the physician section or they need to change the heading to include NPâ€™s and midwives.
The public uses the term doctor loosely, I know that when someone is looking to find a new provider in the yellow pages they are going to look under the physicians heading. Not many people would think to look under the Nurses-Practitioners section to find a provider.
Historically, we NPs have been lumped under physicians for many categories, including insurance carriers, so for them to banish us from this section is clearly a restraint of equal access to the public for advertising.
I am wondering if any national NP organizations might want to take this on as well. I would love your feedback and any ideas about how to proceed to combat this ridiculous policy.
Julie Dybbro, ARNP
200 Lilly Road NE, Suite B
Olympia, WA 98506