NPBO VIDEO Minute – Marketing a Speciality Practice

Today I’ve got a question from Nurse Practitioner Dwayne.  Dwayne asks the best strategies for marketing a specific type of healthcare model to other practitioners and providers. Dwayne has a diabetes clinic.

Here are a few ideas for you and other NPs that you can do right now.  First thing I would suggest that you do is figure out who exactly are the people that you are serving.  You say diabetics.  Is that Type I, type 2, is it adult, is it children, is it adolescents or is it all of the above?  So, once you have that really narrowed down you’ll also know where these people hang out because you’ll want to get your name in front of them.  So, that will be a good thing to do.

Next thing that you’ll want to is go ahead and let the Emergency Rooms know and the Discharge Planners because often times these people show up in the hospital, and they do not have a provider, and they’ll be able to send them your way.

Then I want you to target the primary-care providers.  I would love it if you were in my area and you were taking diabetic patients because right now those that do have a specialty in diabetes—they are not taking new patients because they are all overloaded.

The next thing you want to do is call those offices.  Call the other endocrinology offices and diabetologists and say hey, you’re opening up and that you have openings and you can see patients because most of them are overbooked and they’d be glad to refer people to you so that you can see those patients.

And then the last thing I would do is make sure that you get online.  You want to go to and enter in your practice information because what happens is somebody maybe in San Francisco looking up a diabetic specialist in the San Francisco and your name will pop up in Google, and more patients are doing that.  Be sure and do that.  That’s for everybody in any kind of a practice situation.

So, until next time for the next NPBO Minute, you can visit or you can visit and leave a comment in our blog.

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