Below you'll find a list of all posts that have been tagged as “Marketing”
Starting a business or practice doesn’t start with hanging out “The Shingle.” It begins with market research and planning. While far from popular, the two activities are critical to success. And it doesn’t make a difference if you’re starting a practice or getting ready to expand. Researching your market must always be part of the …
Starting a practice is one thing; attracting a steady flow of patients so you can keep your doors open, is another. From time to time, we come across posts from NPs who just started their practice. One of their biggest challenges is attracting enough patients so they can stay in practice. But in all fairness, …
One of the best ways to market your practice, build your brand, and just get your message out is… public speaking. When someone hears you talk, they get to experience you, and see you in “action.” When you speak to a group of people, you build trust between yourself and your audience, all while establishing …
It’s a question recently asked on NPBusiness.org, our business blog. If you’ve been thinking about starting a practice, you’ve probably wondered the same thing. Unfortunately, “how long does it take to start a new practice” doesn’t come with a simple answer. With a range of considerations and decisions affecting the outcome, it’s next to impossible …
Greetings… let’s get on with “How to Market Your Practice,” part 3. If you recall, last week we talked about three questions to ask yourself before starting your marketing. Finding the answers not only helps you identify your ideal patients, but it also allows you to talk to them more effectively in your marketing. By …
Perhaps I owe you an apology? You see, I’m not sure I can deliver on the promise in my headline. Even though there are tools that make it easy and fast to create content for social media, it still takes effort. Period. End of story! But I also wanted to make a point with my …
If you’re suffering from “Social Media Marketing Overwhelm,” you are not alone. Keeping up with social media is an ongoing challenge for most businesses, small and big alike. Most find it daunting to keep creating content for their social media channels. And keeping up with the ever-changing social media landscape is another challenge all by …