One of the most common questions we get from NPs who just opened their practice is: “How can I get patients into my clinic fast?” We understand, because most practice owners have been there at one time… You invested time, money, and energy into opening your doors… and now you need patients, and you need Read More
The day you open your practice, you’re not only the NP; you’re also the practice owner. While this shift is immediate, your mindset takes longer to catch up. Frequently, NPs who become owners think of it as clinical practice with greater independence. Now they can: Clinical aspects are important, but they’re only part of the Read More
You know how to take care of patients; that’s not the issue. Every day you’re at work, you assess, diagnose, treat, educate, and advocate for the patients you work with. What’s an issue for many NPs, however, is whether they’re ready to run a business. Most schools focus on clinical training alone and don’t include Read More
Blind spots are areas that cannot be seen or understood from a given perspective. This includes aspects of ourselves that others can see but we can’t, such as biases, thinking patterns, or behaviors …
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For most of American history, healthcare marketing didn’t exist. Because the one organization with perhaps the greatest influence in shaping US healthcare considered it unethical.
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If you are asking yourself this question, you are not alone. Many small practice owners, including Nurse Practitioners, feel intimidated and overwhelmed by what they see… To make matters worse, most organizations don’t just open up one clinic. They open up multiple locations, with up-to-date technology and equipment. They come with large advertising budgets and Read More
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