Not our usual topic of discussion, but an important one never-the-less – self-publishing. Why? I’ve been advised for years that having your own book was something that all business owners should do, that it helps establish you as an expert in your field, and this idea is just as true for clinicians as it is Read More
One of the hardest things I hear is from a nurse or nurse practitioner who has worked hard to open their business and then they say they don’t have patients or clients. In this episode of the NP Business Matters podcast, I’m talking about marketing. Ideally, the whole idea about marketing and who you are Read More
In this episode #24 of the NP Business Matters podcast, I have the honor of talking with Barb Dehn, MS, NP, FAANP on business, media, and your message. I first met Barb over 10 years ago, when she did a media training for AANP Region X leaders in Anchorage, AK. I was so impressed, at Read More
Starting a business or practice doesn’t start with hanging out “The Shingle.” It begins with market research and planning. While far from popular, the two activities are critical to success. And it doesn’t make a difference if you’re starting a practice or getting ready to expand. Researching your market must always be part of the Read More
Starting a practice is one thing; attracting a steady flow of patients so you can keep your doors open, is another. From time to time, we come across posts from NPs who just started their practice. One of their biggest challenges is attracting enough patients so they can stay in practice. But in all fairness, Read More
One of the best ways to market your practice, build your brand, and just get your message out is… public speaking. When someone hears you talk, they get to experience you, and see you in “action.” When you speak to a group of people, you build trust between yourself and your audience, all while establishing Read More
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