Below you'll find a list of all posts that have been tagged as “Marketing”
One of the hardest things I hear is from a nurse or nurse practitioner who has worked hard to open their business and then they say they don’t have patients or clients. In this episode of the NP Business Matters podcast, I’m talking about marketing. Ideally, the whole idea about marketing and who you are …
In this episode #24 of the NP Business Matters podcast, I have the honor of talking with Barb Dehn, MS, NP, FAANP on business, media, and your message. I first met Barb over 10 years ago, when she did a media training for AANP Region X leaders in Anchorage, AK. I was so impressed, at …
Starting a business or practice doesn’t start with hanging out “The Shingle.” It begins with market research and planning. While far from popular, the two activities are critical to success. And it doesn’t make a difference if you’re starting a practice or getting ready to expand. Researching your market must always be part of the …
Starting a practice is one thing; attracting a steady flow of patients so you can keep your doors open, is another. From time to time, we come across posts from NPs who just started their practice. One of their biggest challenges is attracting enough patients so they can stay in practice. But in all fairness, …
One of the best ways to market your practice, build your brand, and just get your message out is… public speaking. When someone hears you talk, they get to experience you, and see you in “action.” When you speak to a group of people, you build trust between yourself and your audience, all while establishing …
It’s a question recently asked on NPBusiness.org, our business blog. If you’ve been thinking about starting a practice, you’ve probably wondered the same thing. Unfortunately, “how long does it take to start a new practice” doesn’t come with a simple answer. With a range of considerations and decisions affecting the outcome, it’s next to impossible …
Greetings… let’s get on with “How to Market Your Practice,” part 3. If you recall, last week we talked about three questions to ask yourself before starting your marketing. Finding the answers not only helps you identify your ideal patients, but it also allows you to talk to them more effectively in your marketing. By …