Savvy Nurse Practitioners will do well to pay attention to marketing. But what is it? Marketing is a term that is thrown about rather easily, yet not well understood. Many of us think of marketing as advertising. In truth, advertising is only one vehicle of the marketing pie. Some people use the term marketing to …
Put your practice on the map…Google Maps
I read “Getting Listed in Google Maps Even More Important” over at Duct Tape Marketing (DTM) and immediately saw the potential for Nurse Practitioner based businesses. I’ve already advocated getting yourself listed in the local searches through Google, but this new search takes it to a new level.
Talk to Your Potential Clients & Patients
New and seasoned Nurse Practitioner practice owners find themselves asking about marketing. There are many ways to market a practice. You may be in the phone book (or not, watch for another post on this problem), write an article in the local newspaper or have a flyer up at the senior center. Many of us …
List Your Practice with NPFinder.com
Here is another way to get the word out about your practice. Several months ago the American Academy of Nurse Practitioenrs (AANP) launched NPFinder.com, a unique on-line NP locator service to help consumers find an NP in their area. To date, almost 3,000 AANP members have registered their practice sites where they are accepting new …
