Below you'll find a list of all posts that have been tagged as “Marketing”
If you’re wondering why you should care about choosing hosting for your website or if you even need a website, listen up… For starters, you need a website. Period, end of story! While you may get by without a website right now, in the years to come it will be more and more difficult to …
Ready for your check-up today? Good! Before we get into too much detail, here’s a brief recap of last week’s article; and just in case you missed it, you can read it here. Last week I talked about performing a wellness exam on your business. The wellness exam, of course, is a medical concept; one …
Marketing? You think you don’t need to worry about that, right? As a matter of fact, most of us think marketing is only used to sell “stuff.” But nothing could be further from the truth! Marketing is not only used in business, but it’s also used by nursing professionals. And as a matter of fact, you’re …
One of the challenges for new practice owners is deciding who their ideal patient is. Most Nurse Practitioners don’t want to focus on a particular group of patients. They feel confined by the concept of the “ideal patient.” What is the “ideal patient?” It’s a virtual person that represents the people you want to work …
You do you have a marketing plan, right? Well, even if you don’t have a formal marketing plan, chances are there are certain things you do to market your practice. But most import… Do you market your practice on a regular basis, and do you get results from your marketing efforts? So here we are …
Welcome back to our series on “Getting Started in Marketing.” If you haven’t read the previous articles yet, here is what we’ve talked about. Part 1 discussed “Who is your ideal patient,” part 2 covered “Your Marketing Message,“ and part 3 addressed “Your Website” as it relates to marketing. Today, we’ll talk about two broad …
Having your own website is no longer a novelty. Today, it’s a necessity. After all, we live in the digital age. Even the smallest business in the smallest of towns needs to have a website because potential customers simply don’t utilize the Yellow Pages, newspaper, etc. the way they did in the past. Why look …
