I’m sure you remember how busy you were getting ready for the open; you had a long list of things to check off. And if you’re about to start your practice, you’ll see for yourself. There’s too much to do, with not enough time to get it all done. New practice owners primarily focus on Read More
Welcome back to part 2 of our series on “How to Market Your Practice.” The last article introduced you to the marketing framework. It’s a way of thinking about marketing that helps remove overwhelm and gets to the core of the matter. Here are the highlights… Effective marketing focuses on the customer, not the business. Read More
Can we agree that marketing is necessary, irrespective of the type of business? After all, how can people do business with you unless they know about your practice? And that’s just it… they can’t! But that’s only one of the reasons you want to market your practice. When you take steps to market your products Read More
Without a doubt, you’re familiar with the motto “The customer is always right.” Today, we often talk about providing exceptional customer service. “The customer is always right” is attributed to Harry Gordon Selfridge, who founded the Selfridge department store in London around 1908. He made it a priority to provide the best service possible to Read More
One of the challenges for new practice owners is deciding who their ideal patient is. Most Nurse Practitioners don’t want to focus on a particular group of patients. They feel confined by the concept of the “ideal patient.” What is the “ideal patient?” It’s a virtual person that represents the people you want to work Read More
Social media to market my practice, really? Yes, more and more people today turn to social media, not only to stay in touch with friends but also to get information about businesses. Of course, this includes searching for healthcare providers and the services they provide. Estimates are that 1/3 of consumers search for and check Read More
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