Image of Circuit Board

Picture this: an NP with years of clinical experience decides to open her own practice. She picks a location close to home and signs a three-year lease, only to discover the area is already saturated with competing providers and the demographics don’t match her specialty. It’s a costly mistake, and it’s more common than you Read More

Image of a high-rise, housing a large, corporate healthcare organization

If you are asking yourself this question, you are not alone. Many small practice owners, including Nurse Practitioners, feel intimidated and overwhelmed by what they see… To make matters worse, most organizations don’t just open up one clinic. They open up multiple locations, with up-to-date technology and equipment. They come with large advertising budgets and Read More

Nurse Practitioner talking with patient

Healthcare and the public’s perception of it have changed significantly over the last fifty or even thirty years. While enjoying authority, trust, and broad acceptance in the past, the landscape is dramatically different today. In the past, healthcare providers were widely respected as the ultimate decision-makers, and patients rarely questioned their medical advice and authority. Read More