For most of American history, healthcare marketing didn’t exist. Because the one organization with perhaps the greatest influence in shaping US healthcare considered it unethical.
Read More
Most Nurse Practitioners open their practice, believing that if they provide excellent care, patients will naturally come.
It’s like in the movie “Field of Dreams,” where the thinking was: “If I build it, they will come.”
In the movie, of course, they came… But the same rarely happens in real life…
Savvy Nurse Practitioners will do well to pay attention to marketing. But what is it? Marketing is a term that is thrown about rather easily, yet not well understood. Many of us think of marketing as advertising. In truth, advertising is only one vehicle of the marketing pie. Some people use the term marketing to Read More
Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]