Growing your NP practice is an ongoing task! It’s not something you want to stop or do sporadically. After all, patients are the lifeblood of your practice, just as customers are the lifeblood of a business. And just like customers come and go, so do patients. Sure, some patients see you for years; but others …
Today’s topic is avoiding common mistakes when marketing on social media. It wraps up our three-part series on paid social media marketing. Part 1 covered how to use social media for marketing your practice, and part 2 introduced how to set up your first ad on Facebook. When it comes to avoiding mistakes, the idea …
Welcome to part 2 in our 3-part series on social media marketing; today, buying ads. If you missed the first article, you can either read it here or catch the highlights below. Here’s what we’ll cover today. Things to consider before creating an ad Basic terminology you need to know to advertise on social media …
Not too long ago, marketing in healthcare had a dubious reputation… Most providers were convinced as professionals they didn’t need to market their services. Some even insisted that those who dared to market their services were “unprofessional!” But healthcare is changing, and with it, the opinion about marketing. And smart practice owners understand! They know …
I’m sure you remember how busy you were getting ready for the open; you had a long list of things to check off. And if you’re about to start your practice, you’ll see for yourself. There’s too much to do, with not enough time to get it all done. New practice owners primarily focus on …
It’s an ongoing debate… customer or patient? Some argue patients are not to be confused with customers, while others insist that patients are customers. What are your thoughts; where do you stand? Speak your mind by leaving a comment below this article. But Here’s The Question… Why does it matter if you think of people …
In every business, there comes a time when the owner is ready to move on. And that holds for Nurse Practitioners in private practice. Maybe the practice owner wants to retire, start a new business, or pursue other interests. The bottom line, it is time to sell! Now, selling a business can be complicated. But …
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