Once your business blog or the blog on your website is live, you want to keep it “fresh” with new content. It attracts new visitors to your site and keeps current readers engaged. But that’s where the challenge begins because most site owners are at a loss for content ideas. They wonder… How often should …
Creating content, blogging, posting to social media… all are digital marketing strategies used to build a practice just as they’re used to build a business. Now here’s the question. Do you have a blog? If so, do you use it to help market and grow your practice? Website Or Blog? But before I continue, let …
While used by professionals across the board, the “free consult lead strategy” may work better for some businesses than others. At first glance, it appears the model has no place in medicine whatsoever. However, a closer look reveals a different story. But first, what are we talking about? What Is The Free Consult Strategy? The …
Growing your NP practice is an ongoing task! It’s not something you want to stop or do sporadically. After all, patients are the lifeblood of your practice, just as customers are the lifeblood of a business. And just like customers come and go, so do patients. Sure, some patients see you for years; but others …
Today’s topic is avoiding common mistakes when marketing on social media. It wraps up our three-part series on paid social media marketing. Part 1 covered how to use social media for marketing your practice, and part 2 introduced how to set up your first ad on Facebook. When it comes to avoiding mistakes, the idea …
Welcome to part 2 in our 3-part series on social media marketing; today, buying ads. If you missed the first article, you can either read it here or catch the highlights below. Here’s what we’ll cover today. Things to consider before creating an ad Basic terminology you need to know to advertise on social media …
Not too long ago, marketing in healthcare had a dubious reputation… Most providers were convinced as professionals they didn’t need to market their services. Some even insisted that those who dared to market their services were “unprofessional!” But healthcare is changing, and with it, the opinion about marketing. And smart practice owners understand! They know …
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