Greetings, and welcome back to our series on “How to Market Your Practice.” In case you didn’t see or read the previous articles here are the links to get up to speed fast. Part 1 “How to Market your Practice to Attract a Steady Stream of New Patients.” Part 2 “Three Questions to Ask Before …
Greetings… let’s get on with “How to Market Your Practice,” part 3. If you recall, last week we talked about three questions to ask yourself before starting your marketing. Finding the answers not only helps you identify your ideal patients, but it also allows you to talk to them more effectively in your marketing. By …
Welcome back to part 2 of our series on “How to Market Your Practice.” The last article introduced you to the marketing framework. It’s a way of thinking about marketing that helps remove overwhelm and gets to the core of the matter. Here’s are the highlights… Effective marketing focuses on the customer, not the business. …
Can we agree that marketing is necessary, irrespective of the type of business? After all, how can people do business with you unless they know about your practice? And that’s just it… they can’t! But that’s only one of the reasons you want to market your practice. When you take steps to market your products …
Headaches in private practice…? Surely, I must be kidding? No, I’m not joking… running your own practice comes with a few headaches. And while most practice owners see them as problems, others view them as challenges. It all depends on your point of view. But no matter what you call them if you’ve been in …
If you’re in business for yourself you know more than anything else, business is not only about revenue, taxes, or marketing. For the most part, business is about people! To be successful in business, you must know how to talk to, listen to, work with, get agreement and cooperation from… people. And as simple as …
It’s the boring stuff most people won’t do; even though it could have the most impact on their bottom line. One of these unexciting tasks is creating policies and procedures for your business. Let’s have a show of hands… Put your right hand in the air if you’ve developed a set of policies & procedures …
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