Below you'll find a list of all posts that have been categorized as “Marketing”
One of the hardest things I hear is from a nurse or nurse practitioner who has worked hard to open their business and then they say they don’t have patients or clients. In this episode of the NP Business Matters podcast, I’m talking about marketing. Ideally, the whole idea about marketing and who you are …
In this episode #24 of the NP Business Matters podcast, I have the honor of talking with Barb Dehn, MS, NP, FAANP on business, media, and your message. I first met Barb over 10 years ago, when she did a media training for AANP Region X leaders in Anchorage, AK. I was so impressed, at …
Last week’s article discussed reasons to include Google My Business (GMB) in your marketing. Today, we’ll continue the discussion with how to get started with GMB. If you haven’t read last week’s post, click here to read it now. Don’t have a business listing on GMB yet? Well, it’s time to get started. Here is …
If you are a brick and mortar local business, you stand to benefit from creating a GMB (Google my Business) listing. What’s the first thing you do when you look for a service or a product in your town? Right, you jump online and start a Google search; and that’s what most people do. Today, …
Storytelling is as old as humankind. Stories have been told for 1000s of years, and in all likeliness, the telling of stories will continue “forever.” But what is it about storytelling that resonates with us? What is it that makes us stop, lean it, and pay attention? What is it that makes stories so powerful? …
Starting a business or practice doesn’t start with hanging out “The Shingle.” It begins with market research and planning. While far from popular, the two activities are critical to success. And it doesn’t make a difference if you’re starting a practice or getting ready to expand. Researching your market must always be part of the …
Welcome back to this short, two-part series about starting an e-newsletter/newsletter to market your practice. In case you just stumbled across this page and didn’t read the first article, you may want to go here to read part one. When it comes to sending out newsletters, one of the big decisions is choosing an autoresponder. …