Welcome to part two in our five-part series on “Getting Started in Marketing.” The first article in this series discussed the importance of knowing who your ideal patient is. At first glance, this may seem silly… but trust me, it is not. You need to be clear about who you’re talking to. In case you Read More
Starting a business or practice doesn’t start with hanging out “The Shingle.” It begins with market research and planning. While far from popular, the two activities are critical to success. And it doesn’t make a difference if you’re starting a practice or getting ready to expand. Researching your market must always be part of the Read More
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