Welcome to part 2 in our 3-part series on social media marketing; today, buying ads. If you missed the first article, you can either read it here or catch the highlights below. Here’s what we’ll cover today. Things to consider before creating an ad Basic terminology you need to know to advertise on social media …
Not too long ago, marketing in healthcare had a dubious reputation… Most providers were convinced as professionals they didn’t need to market their services. Some even insisted that those who dared to market their services were “unprofessional!” But healthcare is changing, and with it, the opinion about marketing. And smart practice owners understand! They know …
I’m sure you remember how busy you were getting ready for the open; you had a long list of things to check off. And if you’re about to start your practice, you’ll see for yourself. There’s too much to do, with not enough time to get it all done. New practice owners primarily focus on …
It’s an ongoing debate… customer or patient? Some argue patients are not to be confused with customers, while others insist that patients are customers. What are your thoughts; where do you stand? Speak your mind by leaving a comment below this article. But Here’s The Question… Why does it matter if you think of people …
In every business, there comes a time when the owner is ready to move on. And that holds for Nurse Practitioners in private practice. Maybe the practice owner wants to retire, start a new business, or pursue other interests. The bottom line, it is time to sell! Now, selling a business can be complicated. But …
Every business, at one time or another, encounters problems! If you haven’t bumped into challenges with your practice yet, chances are you will in the future. It’s “not if, but when.” And here’s what’s important… How will you respond? What will you do? Will you run and hide, or face problems head on? All Shapes …
Without a doubt, running your own practice has its challenges. Yet for the majority of practice owners, they are offset by the benefits of independent practice ownership. Most NP owned practices start small and grow from there; others begin on a bigger scale. And that’s ok because everyone has a different idea of how their …
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