What do you do to market your small NP-Practice effectively? Choosea framework, define your audience, pick a channel, publish content, and most all… be consistent and keep it simple.

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Why indeed am I talking about job hunting instead of how to start a practice? The short answer…because it matters. In this episode, my guest, Renee Dahring, APRN, FNP, FAANP, and I address a growing concern within the nurse practitioner (NP) community: the challenge of finding employment for both new and seasoned NPs. While I Read More

As much as we may not like it, we all exhibit some cognitive bias. And while easy to spot in others, detecting them in ourselves is challenging.

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Recently an NPBO Member shared with me a report on Medicare Advantage plans and the increasing amount of prior authorizations that are being required with Advantage plans. But that is just one disadvantage of these plans… If you, a family member, or a friend receive Medicare, you’re well aware of the uptick in marketing (aggressive Read More

Every May, we celebrate National Nurses Month. And this year, the American Nurses Association has set the tone to celebrate nurses with the slogan “You Make a Difference.” Indeed nurses do make a huge difference to all the individuals they care for. Healthcare could not move forward one iota without nurses. And yet today, nurses Read More

Incorporating a customer-centric approach in a medical office is fundamental to providing superior patient care and building long-term relationships with patients.

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