Art of Self Promotion

I was recently honored to speak to 4,000 Nurse Practitioners and friends at the 27th annual American Academy of Nurse Practitioners Conference in Orlando, FL. Several NPs who were unable to attend, asked for a recording, so I recreated it here. In this short presentation, learn why we need to promote ourselves, some words to …

What is Marketing?

Savvy Nurse Practitioners will do well to pay attention to marketing. But what is it? Marketing is a term that is thrown about rather easily, yet not well understood.  Many of us think of marketing as advertising.  In truth, advertising is only one vehicle of the marketing pie.  Some people use the term marketing to …