Marketing for Nurse Practitioners on NPBusiness.ORG

Marketing for Nurse Practitioners, Really?

Marketing? You think you don’t need to worry about that, right? As a matter of fact, most of us think marketing is only used to sell “stuff.” But nothing could be further from the truth! Marketing is not only used in business, but it’s also used by nursing professionals. And as a matter of fact, you’re …

Tell Me, Who Is Your Ideal Patient?

One of the challenges for new practice owners is deciding who their ideal patient is. Most Nurse Practitioners don’t want to focus on a particular group of patients. They feel confined by the concept of the “ideal patient.” What is the “ideal patient?” It’s a virtual person that represents the people you want to work …