Tell Me, Who Is Your Ideal Patient?

One of the challenges for new practice owners is deciding who their ideal patient is. Most Nurse Practitioners don’t want to focus on a particular group of patients. They feel confined by the concept of the “ideal patient.” What is the “ideal patient?” It’s a virtual person that represents the people you want to work …

5 Common Marketing Blunders that Health Care Providers Make

  Most health care providers who have a clinical practice, or any type of business where they rely on clients, will need to market in order to sustain and grow that practice and business.  While knowing how to market is essential, it’s also just as valuable to know what you should not be doing when …