Are you still questioning if you really need to market your health care practice?
If you answered “Yes”, let me simply say this…You need to market!
No matter how busy you are; no matter how busy your practice is today.
If you are in business, any type of business, you need to market your business, products or services. Period. End of story!
And today even you, a healthcare provider, has to market.
It’s no secret, our world is changing. It’s driven by the internet, easy access to information, and ever-changing advances in technology.
People today have more choices than they ever had before. The majority of patients search online to find a clinic and help them decide which provider they want to work with.
Less and less people turn to the yellow pages or open the paper when searching for a new provider. And soon these methods will be a thing of the past altogether.
The Internet Gives Us Choices … Lots Of Choices!
Consumers today check out businesses and healthcare providers alike before they do business with them. They expect businesses to adapt to new technologies.
At the minimum they want to see that your practice has a website and that they can get information about you from your site before they come in to see you.
Unfortunately, most practices still believe that as professionals they don’t have to market. And if they do, they often rely on outdated concepts and methods to implement their marketing
However, there is a growing number of smart practice owners. They realize that they, just like any business, have to market today.
These practice owners are getting up to speed and tap into new methods of marketing. This allows them to interact with current patients and attract new patients into their practices.
Patients today know that they have a choice when it comes to their healthcare and they act accordingly. They check rating, insurance, and social media sites to get information about you. And of course, they check out your website to determine if you and your office might be a good fit for them.
Don’t forget, people work with whom they know, like, and trust…
What Is Your Message?
Does your website convey a message of trust to potential patients? Or does it leave prospective patients with more unanswered questions than they brought with them when visiting your site?
Your practice website can be an amazing tool. It is an opportunity to tell site visitors what you want them to know about you and your office.
Additionally, people can get their questions answered without you or your staff having to be there or answer the phone. This frees up your staff to tend to other tasks.
Today, more than ever, you must be in front of people when they are ready to get information or make a decision about you and the services you provide.
A well designed and well-written website is the medium that allows you to do just that. And putting your website to work for you 24/7 is not as complicated as it may seem.
So here is what to do next…
Put your website to the test now. Image visiting your own site for the first time and answer these questions:
What is your first impression of your site?
- Is there enough visual interest to stay on the site?
- Do you instantly know what the site is about?
- Do you feel you could trust the people behind the site with your healthcare?
How easy is it to find the information you’re looking for?
- Are the navigation links descriptive enough?
- Do you have to click on multiple links before you find the right information
- Are your questions fully answered?
Are basic questions, common to most visitors, addressed? Here are some examples:
- Who is the provider/s at the clinic?
- Where are you located?
- What is the contact information?
- What are the clinic hours?
- What services are available?
- What insurances are accepted?
How did your website do?
- Was it easy to find the information you were looking for?
- Did it answer all of your questions?
And perhaps most importantly…
Did it leave you thinking: “Yes, this is a good fit for me”?
Why not leave a comment below to let us the outcome of your “site check”?
By Johanna Hofmann, MBA, author of “Smart Business Planning for Clinicians” and regular contributor to the NPBusiness blog.