Sep 02 2007
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Those of us in private practice or other business endeavors, will do well to follow examples from larger businesses in other industries. They say that success leaves hints. There is no question as to the hint this example provides. Continue Reading »
Aug 18 2007
Do you know who you are targeting?
When starting a business, one of the most fundamental tasks that face us is identifying our target market. So many of us make the mistake that our practice or business is going to be for every one. Obviously that is not the case. Continue Reading »
Tags: Marketing, StartupJul 16 2007
For any practice, the lifeblood comes from our patients. If we have no patients, we have no income and no business. Oftentimes when we think of marketing, we think of advertising which causes us to see dollar signs all over the place. But does marketing have to cost lots of money? Continue Reading »
Tags: health care practice, Marketing, practice managementJun 27 2007
I received this email from a NP ”neighbor”. I currently have ads in the same book (though different county). We’ve not heard anything about this, however, our books come out in April . This step will have significant consequences for all of us. Continue Reading »
Tags: advertising, Marketing, NP Practice, restraint of tradeApr 29 2007
Regardless of the type of business you are in – you need clients/patients. The biggest challenge of opening a new practice can be getting those new patients. In other words, you may be the best at what you do, but no one will find out if they don’t know you are there. Continue Reading »
Tag: Marketing
