Comments on: Marketing Your Practice http://npbusiness.org/2007/04/29/marketing-your-practice/ Resources for NPs in Business Tue, 07 Oct 2008 09:53:41 +0000 http://wordpress.org/?v=2.6.1 By: Carla Anderson http://npbusiness.org/2007/04/29/marketing-your-practice/#comment-14 Carla Anderson Sun, 29 Apr 2007 17:00:59 +0000 http://npbusiness.org/2007/04/29/marketing-your-practice/#comment-14 Eight patients the first day is tremendous. I also like the slogan "We listen, We Care. I have been paying attention more to that term "branding". But some companies carry it too far, and then it can be a negative, whether it is a healthcare business or Car insurance. For example, have you noticed how some people have a telephone message and at the end of every recording or live call, they have a slogan. I actually find that a little robotic, and it loses its meaning. Yours "we listen, we care", is simple and subtle, and yet gets the message across. I heard from a web designer, focus on the "sizzle" not the steak. We all have certain features that are the same, like being in Primary care, but what is special? So I am focusing on the concept of "Holistic Therapeutic Care", like the numerous articles and actual live experiences with dolphins, I want my clinic experience to truly embody that "Healing Presence". More "sizzle" is speaking spanish, offering s/s cash prices to un insured, doing housecalls, and evening and weekend appointments. I am learning more everyday, but until I open my doors, I will not do the heavy marketing. I have passed out some cards, and let a few people know in my community that I will be opening. I have only been in town, and in the entire state under 2 years, so I need to still build my reputation. Integrity and actual caring is what people are looking for, you just have to let them know you exist! Carla/Wilsonville, OR Eight patients the first day is tremendous. I also like the slogan “We listen, We Care. I have been paying attention more to that term “branding”. But some companies carry it too far, and then it can be a negative, whether it is a healthcare business or Car insurance. For example, have you noticed how some people have a telephone message and at the end of every recording or live call, they have a slogan. I actually find that a little robotic, and it loses its meaning. Yours “we listen, we care”, is simple and subtle, and yet gets the message across.

I heard from a web designer, focus on the “sizzle” not the steak. We all have certain features that are the same, like being in Primary care, but what is special?

So I am focusing on the concept of “Holistic Therapeutic Care”, like the numerous articles and actual live experiences with dolphins, I want my clinic experience to truly embody that “Healing Presence”. More “sizzle” is speaking spanish, offering s/s cash prices to un insured, doing housecalls, and evening and weekend appointments. I am learning more everyday, but until I open my doors, I will not do the heavy marketing. I have passed out some cards, and let a few people know in my community that I will be opening. I have only been in town, and in the entire state under 2 years, so I need to still build my reputation. Integrity and actual caring is what people are looking for, you just have to let them know you exist! Carla/Wilsonville, OR

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